Last 30 days · Demo data
| Gen-X Family | Family-first buyers building a legacy of shared moments. Need 3-4 beds, kid-friendly destinations. Long-term commitment likely. |
| Silver | Done with the hustle. Want a home that's always ready, no fuss. Low-maintenance, quiet locations. 1/8 share fits well. |
| Entrepreneur | Design-obsessed, curate spaces. Every detail matters. Lead with architect story, VIVLA Studio renovations, premium inventory. |
| Global Pro | Optimise everything including lifestyle. See property as infrastructure. Lead with appreciation data, equity, smart ownership. |
| Traditional Pro | Trust structure and due diligence. Lead with legal frameworks, build quality, resale liquidity, proven fractional model. |
| Beach | Coastal buyer. Show Menorca, Mallorca, Costa del Sol, Formentera inventory. |
| Mountain | Mountain/ski preference. Baqueira, Cantabria properties. |
| Beach+mtn | Scores equally for coast and mountains. Flexible on location, show both. |
| City | Urban buyer. Madrid inventory, design-forward properties. |
| Family | Multi-generational use. Needs 3-4 beds, kid-friendly, guest capacity. Larger share likely. |
| Couple | Travelling as a pair. 2-bed works. Lower share fraction is fine. |
| Friends | Group use with friends. Needs social spaces, multiple bathrooms, entertaining areas. |
| High | Every holiday, every break. Wants maximum usage. Likely needs a larger share (1/4 or 1/6). |
| Low | A few perfect weeks a year. Intentional, infrequent. A 1/8 share works well. |
| Flex | Sometimes more, sometimes less. Values booking flexibility of fractional. |
| Frac | Smart ownership. Explicitly validates fractional model. Highest intent signal. |
| Nature | Leads with landscape. Show properties with views, outdoor spaces, natural settings. |
| Culture | Wants restaurants, people, energy. Walkable locations, town proximity matters. |
| Community | Values belonging. Emphasise VIVLA's owner network and co-ownership community. |
| Fundmtls | Practical buyer. Lead with appreciation data, rental yield, sun, access, quality of life. |